Acme Co-op
View and edit brand details. Edit individual fields below.
Start with Colors, Logo, and Brand info — they unlock the scoring engine.
This is your brand profile — it tells AI about your brand’s look, feel, and voice. The more you fill in, the more accurately AI can evaluate your content. Upload reference materials, describe your style, or let AI analyse it for you.
Upload logo files so AI can check lockups, clear space, and misuse.
* Required for AI scoring. Upload both logo versions if you have them, then generate specs.
Primary lockup: horizontal, clear space = 0.5× logo height. Minimum size: 32 px digital / 0.75 in print. Do not stretch, rotate, or place over busy photography.
Define the typefaces that carry your brand voice.
Hierarchy: bold display headings (700) for impact, regular body (400) for readability, mono for data/labels. Keep line-height 1.25–1.5, avoid all-caps body copy.
Set the palette AI will compare every asset against. Enter separate values for light and dark mode.
Usage ratio: 60% background, 30% primary, 10% accent. Maintain 4.5:1 contrast for text on colored backgrounds.
Upload reference icons or describe the style. Light-mode icons use dark strokes; dark-mode icons need light or tinted strokes.
Line-weight: 1.5 px, rounded caps, 24 × 24 px grid. Style: minimal, no fills, consistent 2 px corner radius. Use light strokes on dark surfaces.
Reference photos and illustrations that define your visual world.
Tone: soft, natural light, pastel gradients, no heavy filters. Avoid stock-photo poses. Prefer candid product-in-context shots with generous whitespace.
Charts, diagrams, and data visuals your brand uses. Upload separate files for light and dark backgrounds.
Chart style: clean bar/line charts, primary color for key data, muted gridlines, generous labels. Avoid 3D effects and decorative chart junk.
Paste or upload reference copy that captures your brand voice.
Voice: direct, helpful, slightly playful. Short sentences, active verbs, no jargon. Use "you" when addressing the reader.