Acme Co-op — Brand Details

Brand Context

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Tell the AI who your brand is. This shapes how every piece of content is evaluated — voice, audience, and purpose all start here.

Branding context

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Brand name *

Acme Co-op

Description

Some description goes here

Slogan

Who we serve

Area served

Expertise

Channels

Visual Identity

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Define how your brand looks. Logo accepts separate light and dark files; Typography and Colors use the toggle to preview the same spec on each background.

Logo

Upload a separate logo for light and dark backgrounds. Most brands need a dark logo for light pages and a light/inverted logo for dark pages.

Drop light-background logo here SVG, PNG, or PDF. This is the version that sits on white or light surfaces.

Drop dark-background logo here SVG, PNG, or PDF. This is the version that sits on black or dark surfaces.

* Required for AI scoring. Upload both logo versions if you have them, then generate specs.

Typography

Define your type system. Use the toggle to enter font specs for light-mode and dark-mode surfaces separately.

Heading Font

Body Font

Accent Font

* Required for AI scoring. Upload a brand asset first, then generate rules.

Colors

Build your brand palette. The toggle lets you define separate colors for light surfaces and dark surfaces.

Background

Primary

Secondary

Accent

* Required for AI scoring. Upload a logo first, then generate a palette.

Asset Library

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Upload reference assets so the AI learns your style. Icons, Images, and Infographics each hold two separate sets — one for light surfaces, one for dark surfaces.

Icons

Upload up to 5 icons per mode. Light-mode icons usually use dark strokes; dark-mode icons often need light or tinted strokes to stay visible.

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No dark icons yet

Upload inverted or light-stroke versions of your icons so they read clearly on dark backgrounds.

* Required for AI scoring. Add 2 more light icons and upload dark variants for best results, then generate style.

Images

Upload up to 5 images per mode. Use the dark set for images that are baked into dark UI surfaces or need adjusted exposure.

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No dark images yet

Upload adjusted versions of your photos and illustrations for dark-mode surfaces.

* Required for AI scoring. Upload light images first, then add dark variants for a complete style profile.

Infographics

Upload separate infographic files for light and dark backgrounds. Charts and diagrams often need inverted text and axis colors.

Drop light-background infographics here PDF, PNG, or SVG. These are the versions designed for white or light surfaces.

Drop dark-background infographics here PDF, PNG, or SVG. These are the versions designed for black or dark surfaces.

* Required for AI scoring. Upload both variants if you have them, then generate style.

Texts

Paste or upload reference copy. The toggle lets you capture tone differences between light and dark contexts if your brand uses different phrasing.

Paste or upload sample copy Taglines, social posts, email snippets — anything that shows your voice.

* Required for AI scoring. Add sample copy first, then generate style.

Voice & Rules

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Add custom rules that don't fit the sections above — usage dos and don'ts, competitor language to avoid, or industry-specific constraints.

Additional Properties

Custom rule